The SEO title tag is a HTML <title> tag that appears in the <head> section of a web page.
<title>Your SEO Title Tag here</title>
Title tags are considered one of the most fundamental SEO elements for search engines to understand the content of a webpage.
You can see a website’s set title tag in the search engine results (SERPs) listings.
In the browser tab
In the HTML Code
When you share a link on social
Title tags are important because users see the set title within Google search engine results pages (SERPs). Google uses it as a signal to determine the overview of the content on your webpage and assesses how relevant that content is to a user’s search query.
The more relevant your title tag and content is to a searcher’s query the more relevant traffic you get from Google and other search engines.
Here are tips to keep in mind when writing title tags optimized for Google:
The best length for title tags is between 50-60 characters. Titles longer than that will get truncated or rewritten by Google.
Target 1 keyword phrase per page that summarizes the content on the page with
When creating title tags, using pipes (|) or hyphens (-) to separate between different elements are pretty common. These separators make your title tags more readable.