Is AI Generated Content Bad for SEO? The short answer is no. The long answer is, it is bad if the content is thin, bad quality, and spammy. Here is Google’s clarification of how they feel about AI generated content published on their blog. Required reading if you’re planning to leverage AI and meaningfully increasing your output while staying out of Google jail.
So, how do you make sure your AI generated content is SEO friendly? Here’s what I’ve been doing to uphold Google’s spam policies and avoiding Google’s SpamBrain system.
It starts with a bullet proof prompt. Better prompts will net you higher quality and more useful content for your users. Read my guide on how to use ChatGPT for SEO content creation to net AI generated content that’s written with your tone, style, and brand.
Here are a few more tips that I incorporate in my prompt:
Originality.AI (affiliate link) is the one that I pay for and use. Why I like it:
Writer - allows you check up to 1,500 characters of your text for free.
Content at Scale - allows you to check up to 25,000 characters
Most of the AI Content Detection tools mentioned give you a percentage probability detection of AI generated content. If you get a score of “80% AI generated” after you run your content through does that mean you have a lot of work to do to ensure it’s 0%? What if the score is 30% AI generated? What do you do then?
I’ve also recently came across articles that mention the possibility of embedded watermarks on ChatGPT generated content. While all of this can ring alarm bells here’s how I’m reconciling all of this.
I go back and re-read Google’s publicly stated policies regarding AI generated content. If an article is detected as high probability it was AI generated, I will make a judgement call. Is it high quality, not spammy, and provide useful and helpful value to the world that is not offered elsewhere that exists in the world today? If it passes my quality of standards then I don’t worry about it too much.
On the other hand, if you’re paranoid that Google will change course on its policies and an impending hammer will come down to penalize any site that produces AI generated content and you want to make absolute sure it doesn’t happen to you when that happens, then by all means, optimize towards 100% human generated content.
Here are some of my thoughts on this matter:
In conclusion, the TLDR version on how to avoid AI content detection: